Local SEO, what is it?
You’ve probably heard the term local search or local SEO. But what exactly is it, what does mean and why does it matter?
If you have a business with a physical location then more than likely you have heard the term “local SEO” at some point.
But what exactly is it, what does mean and why does it matter?
What is Local SEO (Search Engine Optimization)
Local SEO is the process affecting visibility of your website in a search engines unpaid results often refereed to as organic results. Basically Local SEO helps rank you higher in your local area.
Local SEO uses many techniques including citation building, review generation, link building and much more. At the core local ranking singles are largely based on your business NAP. NAP is an acronym for Name, Address, and Phone Number.
It’s important that you NAP or business information remain current and consistent online. Search engines take the data to show accurate information to geo-targeted searches making sure your business is trustworthy.
Why does Local SEO matter?
Local SEO it vital if you have a brick and mortar store that provides local services. Making your site visible will likely bring more qualified traffic to your physical location. A business looking to generate more traffic and more customers will need a great search results and more visibility online.
Make sure consumers are discovering your business and getting the information they are searching for. Its a good idea to optimize your website for local SEO and also for the consumer that will be visiting your site. Make sure all the information they need is quick and easy to access, they may be looking for store hours, directions or more info on services and products your offer.
Want to rank locally?
Search engines use hundreds of factors to rank a site in search. To rank locally in a competitive market you’ll want to have a digital marketing strategy in place. You’ll want to make sure your business is sending the right signals to local directories and you’ll need to claim and optimize these listings.
Local SEO will help visitors find your business and not your competitor.
When a consumer is searching for a specific service, businesses with physical locations tend to rank higher for local search intent. In the case that you’re want your business to rank for certain keywords and not a specific location you’ll want to ranker higher in organic search.
Adding a SEO expert to your marketing team can help increase local SEO and organic search engine rankings.
If you’re not sure where to begin by speaking to a SEO expert, schedule a free consultation on your time ask see how we help skyrocket your business.